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Update 2025-12-03-xmasq4.md
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_posts/2025-12-03-xmasq4.md

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@@ -14,7 +14,7 @@ The Q4 economic cycle absolutely _is_ the real underlying engine behind why the
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Retailers, investors, and even governments rely on Q4 spending to:
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### 1. Hit annual revenue targets
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### Hit annual revenue targets
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Most companies report yearly earnings based on the calendar fiscal year
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Q4 = October, November, December → the last chance to hit revenue goals
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### 2. Boost stock prices before annual reporting
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### Boost stock prices before annual reporting
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Shareholders want companies to end the year strong
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Companies want their earnings to look good in:
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### 3. Government relies on Q4 retail for GDP spikes
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### Government relies on Q4 retail for GDP spikes
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Holiday spending is one of the largest predictable boosts to U.S. GDP and consumer activity
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If the holidays were in March, for example, the GDP curve would shift with it
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### 4. Corporations engineered the “holiday shopping season” on purpose
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### Corporations engineered the “holiday shopping season” on purpose
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Historically:
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- Christmas used to be **religious and quiet**
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### 5. Companies create artificial urgency
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### Companies create artificial urgency
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Every major brand relies on:
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- Black Friday
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### 6. It's not just retail it’s financial engineering
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### It's not just retail it’s financial engineering
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- Marketing budgets “use it or lose it” before EOY
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- Bonuses depend on hitting year-end KPIs

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