@@ -14,7 +14,7 @@ The Q4 economic cycle absolutely _is_ the real underlying engine behind why the
1414
1515Retailers, investors, and even governments rely on Q4 spending to:
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17- ### 1. Hit annual revenue targets
17+ ### Hit annual revenue targets
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1919Most companies report yearly earnings based on the calendar fiscal year
2020Q4 = October, November, December → the last chance to hit revenue goals
@@ -29,7 +29,7 @@ It isn’t just cultural it’s corporate survival
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3030---
3131
32- ### 2. Boost stock prices before annual reporting
32+ ### Boost stock prices before annual reporting
3333
3434Shareholders want companies to end the year strong
3535Companies want their earnings to look good in:
@@ -41,14 +41,14 @@ Q4 is make-or-break
4141
4242---
4343
44- ### 3. Government relies on Q4 retail for GDP spikes
44+ ### Government relies on Q4 retail for GDP spikes
4545
4646Holiday spending is one of the largest predictable boosts to U.S. GDP and consumer activity
4747If the holidays were in March, for example, the GDP curve would shift with it
4848
4949---
5050
51- ### 4. Corporations engineered the “holiday shopping season” on purpose
51+ ### Corporations engineered the “holiday shopping season” on purpose
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5353Historically:
5454- Christmas used to be ** religious and quiet**
@@ -61,7 +61,7 @@ So now the entire economy treats Christmas as Q4 revenue extraction
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6262---
6363
64- ### 5. Companies create artificial urgency
64+ ### Companies create artificial urgency
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6666Every major brand relies on:
6767- Black Friday
@@ -74,7 +74,7 @@ This funnels billions through Q4
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7575---
7676
77- ### 6. It's not just retail it’s financial engineering
77+ ### It's not just retail it’s financial engineering
7878
7979- Marketing budgets “use it or lose it” before EOY
8080- Bonuses depend on hitting year-end KPIs
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