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-<title>about – Analytics</title>
+<title>About WFRC Analytics – Analytics</title>
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-<meta property="og:title" content="Analytics">
+<meta property="og:title" content="About WFRC Analytics – Analytics">
+<meta property="og:description" content="The Wasatch Front Regional Council builds consensus and enhances quality of life by developing and implementing visions and plans for a well-functioning multi-modal transportation system, livable communities, a strong economy, and a healthy environment.The Wasatch Front Regional Council builds consensus and enhances quality of life by developing and implementing visions and plans for a well-functioning multi-modal transportation system, livable communities, a strong economy, and a healthy environment.">
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+<meta name="twitter:description" content="The Wasatch Front Regional Council builds consensus and enhances quality of life by developing and implementing visions and plans for a well-functioning multi-modal transportation system, livable communities, a strong economy, and a healthy environment.The Wasatch Front Regional Council builds consensus and enhances quality of life by developing and implementing visions and plans for a well-functioning multi-modal transportation system, livable communities, a strong economy, and a healthy environment.">
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 <!-- main -->
-<main class="content column-page" id="quarto-document-content"><header id="title-block-header" class="quarto-title-block"></header>
+<main class="content column-page" id="quarto-document-content">
 
 
+<header id="title-block-header" class="quarto-title-block default">
+<div class="quarto-title">
+<h1 class="title">About WFRC Analytics</h1>
+</div>
+
+
+
+<div class="quarto-title-meta column-page">
+
+    
+  
+    
+  </div>
+  
+
 
+</header>
 
 
+<section id="our-organization" class="level2">
+<h2 class="anchored" data-anchor-id="our-organization">Our Organization</h2>
+<p>The Wasatch Front Regional Council (WFRC) is the Metropolitan Planning Organization (MPO) and Association of Governments (AOG) serving the counties of Box Elder, Davis, Morgan, Salt Lake, Tooele, Weber, and portions of Utah County. As the federally designated MPO for the Wasatch Front region, WFRC coordinates transportation planning for one of the fastest-growing metropolitan areas in the United States, encompassing approximately 2.7 million residents across the greater Salt Lake City region.</p>
+</section>
+<section id="the-analytics-team" class="level2">
+<h2 class="anchored" data-anchor-id="the-analytics-team">The Analytics Team</h2>
+<p>The WFRC Analytics team develops, maintains, and applies sophisticated modeling tools to support evidence-based transportation planning and policy decisions. Our work provides the quantitative foundation for regional transportation plans, project prioritization, air quality conformity analysis, and long-range scenario planning.</p>
+<section id="what-we-do" class="level3">
+<h3 class="anchored" data-anchor-id="what-we-do">What We Do</h3>
+<p><strong>Travel Demand Modeling</strong> We maintain and operate a four-step travel demand model that forecasts travel patterns, traffic volumes, and transit ridership across the region through 2050. The model incorporates socioeconomic forecasts, transportation networks, and travel behavior data to evaluate transportation investments and policy alternatives.</p>
+<p><strong>Socioeconomic Forecasting</strong> Our Real-Estate Market Model (REMM) provides parcel-level forecasts of population, households, and employment, coordinating with local jurisdictions and state agencies to ensure consistency in planning assumptions across the region.</p>
+<p><strong>Active Transportation Analysis</strong> The Bike Demand Model estimates bicycle and micromobility demand, supporting the development of active transportation infrastructure and evaluating the impact of bike-friendly policies and investments.</p>
+<p><strong>Data &amp; Visualization</strong> We develop interactive tools and visualizations to communicate complex transportation data and modeling results to decision-makers, stakeholders, and the public.</p>
+</section>
+</section>
+<section id="our-region" class="level2">
+<h2 class="anchored" data-anchor-id="our-region">Our Region</h2>
+<p>The Wasatch Front region is home to Utah’s largest metropolitan area, stretching approximately 120 miles along the Wasatch Mountains from Brigham City in the north to Payson in the south. The region includes:</p>
+<ul>
+<li><strong>Salt Lake County</strong>: Home to Salt Lake City, Utah’s capital and largest city</li>
+<li><strong>Utah County</strong>: Including Provo and Orem, anchored by Utah Valley University and Brigham Young University</li>
+<li><strong>Davis County</strong>: Northern suburban communities including Layton, Bountiful, and Farmington</li>
+<li><strong>Weber County</strong>: Including Ogden, a historic railroad hub and regional employment center</li>
+<li><strong>Box Elder, Morgan, and Tooele Counties</strong>: Growing communities at the region’s periphery</li>
+</ul>
+<p>The region is characterized by its dramatic geography, with urban development concentrated along a narrow valley between the Wasatch Mountains to the east and Great Salt Lake to the northwest. This constrained geography creates unique transportation challenges and opportunities.</p>
+</section>
+<section id="regional-transportation-context" class="level2">
+<h2 class="anchored" data-anchor-id="regional-transportation-context">Regional Transportation Context</h2>
+<p>The Wasatch Front faces several key transportation challenges:</p>
+<ul>
+<li><strong>Rapid Growth</strong>: The region is among the fastest-growing metropolitan areas in the nation, adding approximately 50,000 new residents annually</li>
+<li><strong>Geographic Constraints</strong>: Development is channeled along a north-south corridor, creating concentrated transportation demand</li>
+<li><strong>Air Quality</strong>: Winter temperature inversions trap air pollution in the valley, making vehicle emissions a critical concern</li>
+<li><strong>Multi-Modal System</strong>: The region is served by the Utah Transit Authority (UTA), operating light rail (TRAX), commuter rail (FrontRunner), bus rapid transit (BRT), and extensive bus services</li>
+</ul>
+</section>
+<section id="our-approach" class="level2">
+<h2 class="anchored" data-anchor-id="our-approach">Our Approach</h2>
+<p>WFRC Analytics employs industry-standard modeling tools and methodologies while continuously advancing our analytical capabilities:</p>
+<ul>
+<li><strong>Cube Voyager</strong>: Four-step travel demand modeling platform</li>
+<li><strong>UrbanSim-Based REMM</strong>: Land use and real estate market simulation</li>
+<li><strong>Open-Source Tools</strong>: Python, R, and web-based visualization frameworks</li>
+<li><strong>Data Integration</strong>: Leveraging mobile device data, traffic sensors, transit ridership data, and survey information</li>
+</ul>
+<p>We work collaboratively with local jurisdictions, the Utah Department of Transportation (UDOT), the Utah Transit Authority (UTA), MAG (Mountainland Association of Governments), and other planning partners to coordinate transportation planning across the region.</p>
+</section>
+<section id="commitment-to-transparency" class="level2">
+<h2 class="anchored" data-anchor-id="commitment-to-transparency">Commitment to Transparency</h2>
+<p>This documentation portal reflects our commitment to transparency and open access to planning methodologies. By making our technical documentation, validation reports, and analytical tools publicly available, we aim to:</p>
+<ul>
+<li>Support informed public participation in transportation planning</li>
+<li>Enable academic research and education</li>
+<li>Facilitate coordination with planning partners</li>
+<li>Demonstrate accountability in the use of federal transportation funding</li>
+</ul>
+</section>
+<section id="technical-support" class="level2">
+<h2 class="anchored" data-anchor-id="technical-support">Technical Support</h2>
+<p>For technical questions about our models, data requests, or assistance with transportation planning studies:</p>
+<p><strong>WFRC Analytics Team</strong> Email: <a href="mailto:[email protected]">[email protected]</a> Phone: (801) 363-4250</p>
+<p>For general information about WFRC’s programs and services, visit <a href="https://wfrc.utah.gov" target="_blank">wfrc.utah.gov</a>.</p>
+<hr>
+</section>
+<section id="quick-facts" class="level2">
+<h2 class="anchored" data-anchor-id="quick-facts">Quick Facts</h2>
+<p><strong>Region Served</strong>: 7 counties in northern Utah <strong>Population</strong>: ~2.7 million (2024) <strong>Model Base Year</strong>: 2019 <strong>Forecast Horizon</strong>: 2050 <strong>TAZs (Transportation Analysis Zones)</strong>: 3,847 <strong>Current TDM Version</strong>: 9.2.0 <strong>Current REMM Version</strong>: 3.0.0</p>
+<hr>
+<p><em>Last Updated: January 2025</em></p>
 
 
+</section>
 
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+    "text": "The Analytics Team\nThe WFRC Analytics team develops, maintains, and applies sophisticated modeling tools to support evidence-based transportation planning and policy decisions. Our work provides the quantitative foundation for regional transportation plans, project prioritization, air quality conformity analysis, and long-range scenario planning.\n\nWhat We Do\nTravel Demand Modeling We maintain and operate a four-step travel demand model that forecasts travel patterns, traffic volumes, and transit ridership across the region through 2050. The model incorporates socioeconomic forecasts, transportation networks, and travel behavior data to evaluate transportation investments and policy alternatives.\nSocioeconomic Forecasting Our Real-Estate Market Model (REMM) provides parcel-level forecasts of population, households, and employment, coordinating with local jurisdictions and state agencies to ensure consistency in planning assumptions across the region.\nActive Transportation Analysis The Bike Demand Model estimates bicycle and micromobility demand, supporting the development of active transportation infrastructure and evaluating the impact of bike-friendly policies and investments.\nData & Visualization We develop interactive tools and visualizations to communicate complex transportation data and modeling results to decision-makers, stakeholders, and the public."
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+    "text": "Our Region\nThe Wasatch Front region is home to Utah’s largest metropolitan area, stretching approximately 120 miles along the Wasatch Mountains from Brigham City in the north to Payson in the south. The region includes:\n\nSalt Lake County: Home to Salt Lake City, Utah’s capital and largest city\nUtah County: Including Provo and Orem, anchored by Utah Valley University and Brigham Young University\nDavis County: Northern suburban communities including Layton, Bountiful, and Farmington\nWeber County: Including Ogden, a historic railroad hub and regional employment center\nBox Elder, Morgan, and Tooele Counties: Growing communities at the region’s periphery\n\nThe region is characterized by its dramatic geography, with urban development concentrated along a narrow valley between the Wasatch Mountains to the east and Great Salt Lake to the northwest. This constrained geography creates unique transportation challenges and opportunities."
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