Homepage redesign - outline + new sitemap

[dmdj03]

https://docs.google.com/a/balancedpayments.com/document/d/1hh2b0t63j1vruHdVbWWsqUKw7N_A8XlDirbjBrPHtw0/edit

[dmdj03]

The homepage is informed by the doc above, essentially answering these key questions:

✓ Who are you? / What do you do?
✓ Why is it the best solution for me? What’s different or unique about your product?
✓ Why do you do what you do?
✓ What’s in it for me? Why should I care?
✓ Is this product right for me?
✓ Who else is already using this? / Can I trust your company and product?
✓ How much does it cost?
✓ How much work is involved to use your services?

Desired takeaways:
-Balanced understands marketplaces; they are the experts
-Balanced understands payments; they have security and compliance controls in place to protect my data and my funds
-Balanced solves my payments problem by providing me with a complete solution
-Balanced is easy to run and well designed
-Balanced is established; they have a diverse customer base along with press validation
-Balanced will listen to my concerns and ensure I am satisfied as a customer
-Balanced will continue to innovate to support my changing needs as I grow

[mahmoudimus]

Not sure I like this part. I would like it to suggest that we are laser focused on things such as running your entire payments department instead of just marketplaces.

Basically, suggesting that we're focused on marketplaces from day one doesn't necessarily convey that we help with the whole process of your payments solution.

[mahmoudimus]

I love the cycle through btw. Brilliant.