diff --git a/.htaccess b/.htaccess
index 6e6005b..2464153 100644
--- a/.htaccess
+++ b/.htaccess
@@ -32,6 +32,10 @@ RewriteRule "^keyboard/(.*)$" "/script/keyboard/keyboard.php?id=$1" [END]
 
 RewriteRule "^increment-download/(.*)$" "/script/increment-download/increment-download.php?id=$1" [END]
 
+#### Rewrites for /script folder: /app-downloads-increment
+
+RewriteRule "^app-downloads-increment/([^/]+)/([^/]+)/(.*)$" "/script/app-downloads-increment/app-downloads-increment.php?product=$1&version=$2&tier=$3" [END]
+
 #### Rewrites for /script folder: /model
 
 RewriteRule "^model(/)?$" "/script/model-search/model-search.php" [END]
diff --git a/schemas/app-downloads-increment/1.0/app-downloads-increment.json b/schemas/app-downloads-increment/1.0/app-downloads-increment.json
new file mode 100644
index 0000000..0ae5fe2
--- /dev/null
+++ b/schemas/app-downloads-increment/1.0/app-downloads-increment.json
@@ -0,0 +1,23 @@
+{
+  "$schema": "http://json-schema.org/draft-07/schema",
+  "$ref": "#/definitions/app-downloads-increment",
+
+  "definitions": {
+    "app-downloads-increment": {
+      "type": "object",
+      "required": [
+        "product",
+        "version",
+        "tier",
+        "count"
+      ],
+      "additionalProperties": true,
+      "properties": {
+        "product": { "type": "string" },
+        "version": { "type": "string" },
+        "tier": { "type": "string" },
+        "count": { "type": "integer" }
+      }
+    }
+  }
+}
\ No newline at end of file
diff --git a/script/app-downloads-increment/app-downloads-increment.inc.php b/script/app-downloads-increment/app-downloads-increment.inc.php
new file mode 100644
index 0000000..887fea6
--- /dev/null
+++ b/script/app-downloads-increment/app-downloads-increment.inc.php
@@ -0,0 +1,28 @@
+<?php
+  namespace Keyman\Site\com\keyman\api;
+
+  require_once(__DIR__ . '/../../tools/util.php');
+
+  class AppDownloads {
+    static function increment($mssql, $product, $version, $tier) {
+
+      $stmt = $mssql->prepare('EXEC sp_app_downloads_increment :product, :version, :tier');
+      $stmt->bindParam(":product", $product);
+      $stmt->bindParam(":version", $version);
+      $stmt->bindParam(":tier", $tier);
+      $stmt->execute();
+      $data = $stmt->fetchAll();
+      if(count($data) == 0) {
+        return NULL;
+      }
+
+      $obj = [
+        'product' => $data[0]['product'],
+        'version' => $data[0]['version'],
+        'tier' => $data[0]['tier'],
+        'count' => intval($data[0]['count'])
+      ];
+
+      return $obj;
+    }
+  }
diff --git a/script/app-downloads-increment/app-downloads-increment.php b/script/app-downloads-increment/app-downloads-increment.php
new file mode 100644
index 0000000..3e5ff27
--- /dev/null
+++ b/script/app-downloads-increment/app-downloads-increment.php
@@ -0,0 +1,72 @@
+<?php
+  require_once(__DIR__ . '/../../tools/util.php');
+
+  allow_cors();
+  json_response();
+
+  require_once(__DIR__ . '/app-downloads-increment.inc.php');
+  require_once(__DIR__ . '/../../tools/db/db.php');
+  require_once __DIR__ . '/../../tools/autoload.php';
+
+  use Keyman\Site\Common\KeymanHosts;
+
+  $mssql = Keyman\Site\com\keyman\api\Tools\DB\DBConnect::Connect();
+  $env = getenv();
+
+  header('Link: <' . KeymanHosts::Instance()->api_keyman_com .'/schemas/app-downloads-increment/1.0/app-downloads-increment.json#>; rel="describedby"');
+
+  $AllowGet = isset($_REQUEST['debug']);
+
+  if(!$AllowGet && $_SERVER['REQUEST_METHOD'] != 'POST') {
+    fail('POST required');
+  }
+
+  if(!isset($_REQUEST['key'])) {
+    fail('key parameter must be set');
+  }
+
+  // Note: we don't currently unit-test this one
+  if(KeymanHosts::Instance()->Tier() === KeymanHosts::TIER_DEVELOPMENT)
+    $key = 'local';
+  else
+    $key = $env['API_KEYMAN_COM_INCREMENT_DOWNLOAD_KEY'];
+
+  if($_REQUEST['key'] !== $key) {
+    fail('Invalid key');
+  }
+
+  if(!isset($_REQUEST['product']) ||
+    !isset($_REQUEST['version']) ||
+    !isset($_REQUEST['tier'])
+  ) {
+    // We don't constrain what the product / version / tier may be here, because
+    // we may add other products in the future
+    fail('product, version, tier parameters must be set');
+  }
+
+  $product = $_REQUEST['product'];
+  $version = $_REQUEST['version'];
+  $tier = $_REQUEST['tier'];
+
+  /**
+   * POST https://api.keyman.com/app-downloads-increment/product/version/tier
+   *
+   * Increments the download counter for a single product identified by
+   * `product`, `version`, and `tier`. Returns the new total count for the
+   * product/version/tier for the day
+   *
+   * https://api.keyman.com/schemas/app-downloads-increment.json is JSON schema
+   *
+   * @param product    the name of the product to increment ( "android", "ios",
+   *                   "linux", "macos", "web", "windows", "developer"...)
+   * @param version    the version number ("1.2.3")
+   * @param tier       the tier of the product ("alpha", "beta", "stable")
+   * @param key        internal key to allow endpoint to run
+   */
+
+  $json = \Keyman\Site\com\keyman\api\AppDownloads::increment($mssql, $product, $version, $tier);
+  if($json === NULL) {
+    fail("Failed to increment stat, invalid parameters [$product, $version, $tier]?", 401);
+  }
+
+  echo json_encode($json, JSON_PRETTY_PRINT|JSON_UNESCAPED_SLASHES);
\ No newline at end of file
diff --git a/tools/db/build/search.sql b/tools/db/build/search.sql
index 547e929..d3aaf68 100644
--- a/tools/db/build/search.sql
+++ b/tools/db/build/search.sql
@@ -306,7 +306,10 @@ CREATE TABLE t_dbdatasources (
 DROP TABLE IF EXISTS t_keyboard_downloads;
 GO
 
---add a new schema for kstats here so we can use it in search.sql
+-- tables in the kstats schema are persistent on the production
+-- infrastructure, unlike the other tables in the database, which
+-- are recreated on each deployment.
+
 IF SCHEMA_ID('kstats') IS NULL
 BEGIN
 	EXEC sp_executesql N'CREATE SCHEMA kstats'
@@ -325,3 +328,18 @@ BEGIN
     keyboard_id, statdate
   ) INCLUDE (count)
 END
+
+IF OBJECT_ID('kstats.t_app_downloads', 'U') IS NULL
+BEGIN
+  CREATE TABLE kstats.t_app_downloads (
+    product NVARCHAR(64) NOT NULL,  -- "android", "ios", "linux", "macos", "web", "windows", "developer"...
+    version NVARCHAR(64) NOT NULL,  -- "123.456.789"
+    tier NVARCHAR(16) NOT NULL,     -- "alpha", "beta", "stable"
+    statdate DATE,
+    count INT NOT NULL
+  )
+
+  CREATE INDEX ix_app_downloads ON kstats.t_app_downloads (
+    product, version, tier, statdate
+  ) INCLUDE (count)
+END
diff --git a/tools/db/build/sp_app_downloads_increment.sql b/tools/db/build/sp_app_downloads_increment.sql
new file mode 100644
index 0000000..8b7ea71
--- /dev/null
+++ b/tools/db/build/sp_app_downloads_increment.sql
@@ -0,0 +1,39 @@
+/*
+ sp_app_downloads_increment
+*/
+
+DROP PROCEDURE IF EXISTS sp_app_downloads_increment;
+GO
+
+CREATE PROCEDURE sp_app_downloads_increment (
+  @prmProduct NVARCHAR(64),
+  @prmVersion NVARCHAR(64),
+  @prmTier NVARCHAR(16)
+) AS
+BEGIN
+  SET NOCOUNT ON;
+
+  BEGIN TRANSACTION;
+
+  DECLARE @date DATE, @count INT;
+
+  SET @date = CONVERT(date, GETDATE());
+
+  UPDATE kstats.t_app_downloads
+    WITH (UPDLOCK, SERIALIZABLE) -- ensure that this statement is atomic with following INSERT
+    SET count = count + 1, @count = count + 1
+    WHERE product = @prmProduct AND version = @prmVersion AND tier = @prmTier AND statdate = @date;
+
+  IF @@ROWCOUNT = 0
+  BEGIN
+    INSERT kstats.t_app_downloads (product, version, tier, statdate, count)
+      SELECT @prmProduct, @prmVersion, @prmTier, @date, 1
+    SET @count = 1
+  END
+
+  SET NOCOUNT OFF
+
+  SELECT @prmProduct product, @prmVersion version, @prmTier tier, @count count
+
+  COMMIT TRANSACTION;
+END
diff --git a/tools/db/build/sp_increment_download.sql b/tools/db/build/sp_increment_download.sql
index c628bcd..2f6f6c8 100644
--- a/tools/db/build/sp_increment_download.sql
+++ b/tools/db/build/sp_increment_download.sql
@@ -1,5 +1,6 @@
 /*
  sp_increment_download
+ TODO: rename to sp_keyboard_downloads_increment
 */
 
 DROP PROCEDURE IF EXISTS sp_increment_download;