🔄 From Manual to Automated: Basis DSP Pacing System

A tactical solution that replaced error-prone spreadsheets with automated reporting

Business Context

Heinrich Marketing managed client campaigns using manual Excel updates (5+ hours/week per client) with:

• Copy/paste from Basis DSP → Excel
• Formula errors during updates
• No consistent pacing visibility

My Solution

Built a Python automation toolkit that:
✅ Cut reporting time by 100%
✅ Reduced errors by automating data flows (API → Excel)
✅ Improved transparency with daily pacing status

"This was a stopgap before database integration, but delivered immediate ROI."

🎓 Key Takeaways

1. Quick wins build trust for larger tech investments
2. Mirror existing workflows (Excel) speeds adoption
3. Documentation is MVP – ensured client could maintain it